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The ROI of Fertility Support: How Employee Wellness Programs Impact the Bottom Line

October 20, 2023
Millenials in the work force reviewing data on a computer

As companies recognize the importance of employee wellness, fertility support programs are emerging as a valuable component of comprehensive wellness initiatives. In this blog, I will explore the return on investment (ROI) of fertility support programs within employee wellness initiatives.


We will delve into evidence-backed data highlighting how these programs positively impact productivity, retention rates, and overall organizational success. By understanding the financial benefits of investing in fertility support, HR managers and leaders can make informed decisions to enhance employee wellness and achieve a healthier bottom line.


 ROI of Fertility Support Programs

Fertility support programs are designed to assist employees in their family planning journey, whether seeking to get pregnant or preserving their fertility, with options such as egg freezing. These programs address emotional, physical, and financial fertility challenges.  Companies can benefit from offering this type of program since we are seeing an increased shift from reactive fertility to proactive fertility care along with a more holistic approach to managing fertility concerns.


While there is an initial investment in fertility wellness programs, organizations stand to gain substantial returns.   Particularly attracting and retaining millennial talent.  Based on my consultations with millennials, the most shared concern was finding a work-life balance and starting a family. Specific concerns from millennials include:  

  • Family-building options for singles

  • Egg-freezing options to preserve future fertility

  • Natural fertility options for couples struggling to conceive

  • Optimizing men’s fertility health

  • Options for the LGBTQ+ community

  • Seeking fertility treatment and matching with a fertility specialist

Evidence-Backed Data: Impact on Productivity and Retention

Professional development is always at the forefront of HR initiatives. However, there is a growing movement towards personal development, mental and emotional support, along with work/life balance.  Wellness and health promotion programs foster a positive organizational culture, leading to higher employee satisfaction and engagement.


Studies have shown that employees who receive fertility support experience improved productivity levels. Companies that offer comprehensive fertility resources and support empower their employees to manage their fertility journey better. As a result, they may experience reduced stress and increased focus on work-related tasks.


Insights for HR Managers and Leaders

Organizations that prioritize fertility support witness higher employee retention rates.

Investing in fertility support programs demonstrates a commitment to employee well-being and yields financial benefits. Some valuable insights for HR managers and leaders to consider are:


a. Cost Savings: While implementing a fertility support program may have upfront costs, the long-term cost savings can be significant. Decreased turnover rates reduce recruitment expenses, maintain institutional knowledge, and promote team stability.


b. Increased Productivity: Fertility support programs directly contribute to improved employee productivity. Organizations can minimize the impact of fertility-related stress on work performance by providing employees with the necessary resources and support.


c. Competitive Advantage: Organizations that prioritize employee wellness, including fertility support, gain a competitive edge in attracting top talent.


d. Positive Organizational Culture: Implementing fertility support programs demonstrates a commitment to inclusivity, diversity, and supporting employees in all aspects of their lives.

Click here to learn more about fertility wellness, and how you can include it in your benefits package.

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